Orient Design Singapore - Packaging Design

packaging design for yum cha Yum Cha, an award-winning Dim Sum restaurant located in Singapore’s Chinatown, needed an upgrade on its logo, which was dull and dated. Our concept was to use elements of teapots by using the term ‘yum cha’ which literally means ‘Tea drinking’, focuses on elements of teapots. We incorporated that element and added oriental colours like maroon and chrome, giving an image that is genuinely traditional. Additionally, we printed a Chinese steamer template onto its takeaway box to bring out a traditional feel to the food.

packaging design for tong heng Allowing its regular customers to recognize its signature logo, we tidied and shaped the design to a Chinese seal. We also designed packaging for festive and wedding occasions that looks premium and high in quality. To enhance the ambience of the shop, we made use of the stories told about each of their confectionary imprinted on glass, modernizing the old.

packaging design for new moon With a new range of food products launching soon, New Moon wanted to have a classy and modern look on the packaging design to stand out from its competitors. The challenge was to incorporate its distinctive identity, of a curve derived from a crescent, with a modern image.

packaging design for pigeon Adaptable and flexible. These 2 points are key to Pigeon’s new packaging and it showed and solved the company’s huge leftover stock problem, that lead to unnecessary costs and reprinting jobs. The improved design is a see-through pack with adjustable dividers.

packaging design for belleware As a Singapore brand, it wanted to have an international image, in addition to a sleek and clean feel. To achieve this image, we gave the products a metallic finish, complete with clear, detailed and informative layout and typography. Since there were a large number of different facial products, we proposed a colour range to distinctly differentiate them.

packaging design for autowerk Autowerk brand had a weak packaging structure and design, which lead them to low sales despite the quality goods they produce. Firstly, we began with the restructuring of the packaging to make it workable yet strong in design. Contrasting colours green and black were chosen to make it stand out. Secondly, the labels were reorganized to give it a professional touch. Finally, we added a sticker to each box indicating an assurance in its quality goods.