direct mailer design for old chang kee Old Chang Kee (OCK) is a popular snack chain in Singapore which offers a wide variety of finger food catered to local tastes. They commissioned us to design a direct mailer to commemorate the Lunar New Year and launch of OCK’s delivery service. The end product was a pop-up card depicting their Director on a delivery errand. The phrase “Rich Your Doorstep” served to convey a double meaning: an efficient delivery system, coupled with wealth and prosperity for the Lunar New Year.

press kit design for evian Part of the Danone Group, Evian is one of the leading brands of premium mineral water. Evian is known for its understated class, style and purity, so we kept to these elements when conceptualising their press kit. Aside from being aesthetically appealing, we took care in making it functional. The creation of a box-like kit ensured that the contents –Evian bottle, product CD and leaflet – could be nicely stored and protected.

press kit design for volvic Also part of the Danone Group, Volvic is an international brand of mineral water which originates from a volcanic spring. The Volvic Touch of Fruit range is a unique blend of mineral water and fruity flavours. To convey this, we produced images of fruits splashing into water. This not only reflected the brand’s fruity flavours, but also served to create a refreshing feel, in line with the brand image.

direct mailer design - mi tong package from orient design for the lunar new year Orient Design wanted to take packaging into an inspired level. A good package should fulfil more than its basic functions; it should trigger the target market’s cultural cues to evoke a response. We conceptualised a mi tong (Chinese for rice bucket) package, which is rendered in lightweight folding cardboard, drawing inspiration from a traditional Chinese wooden rice bucket. Traditionally, the rice bucket is an auspicious item, as rice signifies prosperity to the Chinese. We distributed our very own mi tong to our business associates, and received overwhelming positive response.

direct mailer design for the dumpling festival, from orient design Traditionally, duan wu jie commemorates the death of renowned Chinese poet Qu Yuan. To get in the spirit of duan we jie (Chinese for dumpling festival), we designed a package to contain zong zi –sticky rice dumplings wrapped in bamboo leaves – and presented them out to our business associates. The slits at the corners of the package served to provide ventilation. Images depicting the celebration of the dumpling festival were printed on both sides. These were inspired by the paintings of Chinese farmers, which were known for their colourful and child-like drawing styles. A card in the shape of a bamboo leaf was attached for personalisation.

direct mailer design for go green name card Holder, from orient design We wanted to design a package which would be interesting and useful for our clients – something which people could keep; unlike a flyer, which is usually thrown away. We came up with the idea of a name card holder, with dividers to showcase our portfolio of clients in alphabetical order. Made from foldable cardboard, the name card holder also serves to reinforce a Go Green message, a cause which Orient Design believes in. At the same time, green is a gender-neutral colour which also serves to brighten up one’s workspace. The name card holder proved to be a popular corporate gift among our Clients, and is also available for personalised corporate adaptation.