restaurant brand design: LUK YU Restaurant and Teahouse Drawing inspiration from the Sage of Tea, Luk Yu, Luk Yu Restaurant and Teahouse was born. An easy-going and passionate man, Luk Yu continues to inspire many with his (i/)The Classic of Tea(i/), which became a manual for anybody interested in tea. The poetic approach is displayed through its casual elegance in its logo and store concept, evoking a sense of repose and relaxation.

cafe brand design: dessert story is born out of two childhood friends and their love for traditional chinese desserts. And not just delicious and mouth-watering oriental desserts, Dessert Story also offer asian fusion desserts to provide a wide range of choices to cater to your taste. Clean and friendly, Dessert Story is conceptualised from its logo to store design to be refreshing and inviting.

cafe brand design: eatzculture is a trendy eatery located in the heart of Tanjong Katong. It serves a wide array of food – from sesame ball, curry puff and steamed kueh to French pastries, tarts and muffins. The drinks range from espressos to Italian sodas. The challenge here was to convey a sense of tradition and modern feel in our design of eatzCULTURE’s corporate identity. To portray the eatery as a hip and fun hangout, we applied vibrant colours and zestful graphics to its interior and logo.

event brand design: french festival voilah! Organised by the Singapore French Embassy, the Singapore French Festival, Voilah!, needed an event logo. In our design, we drew inspiration from the paintings of renowned French artist Henry Matisse. Using strong silhouettes resembling Matisse’s iconic paper-cut figurines, we created a logo free of typical French symbols. Our aim was for the logo to speak to the French community in Singapore, and touch their hearts.

food store brand design: happy veg was a restaurant with a dated look. To give it a young image, we incorporated the cheerful look of a girl to its logo. Japanese characters were also added to reflect the brand’s roots. For the colours, we used unique hues of gold and green, blending them carefully so they complement each other and create a modern feel. We also coordinated new images for its speciality dishes, to make their menu look more enticing.

restaurant brand design: bao today, To the Chinese, eating bao (buns) and dim sum is part and parcel of their culture. So is the iconic Justice Bao, who was an outstanding government official in the Song Dynasty. We married this element into the creation of Bao Today’s logo, arranging bun steamers to look like an antique Chinese magistrate’s hat. The new Bao Today logo is quirky and modern, yet bears symbols which are close to the hearts of many Chinese.

softerner brand design: sofsil fabric softener is a popular household brand which prides itself in offering consumers easy-to-use, eco-friendly products. Sofsil’s packaging had one unique feature – it was the only fabric softener brand with a portrait of a lady – and this helped it stand out from the competition. For their refill packs, we added caps to make it more user-friendly. In enhancing its look, we created a softer background, and widened the packaging border to give it a clean, fresh feel.

skincare brand design: skin matrix is a line of clinical skincare products targeted at medical professionals and dermatologists. In designing SkinMatrix’s packaging, we therefore created a minimalist look, with comprehensive product description. We added small but significant touches, such as different colours and typography in the interior of the box. Overall, this gave the product a modern and refreshing look and feel.

food company brand design: shi le po Part of the Singapore Food Group, Shi Le Po produces and sells local food products. To help the brand express its vibrant, local identity, we used bold colours for its corporate logo. For its packaging, we kept to complementary colours of green and red, combined with vivid visuals for memorable product representation.

company brand design: brilliant original logo was dull and had a rigid, rectangular shape. To revitalise its brand image, we added curves so the brand name was encapsulated within an asymmetrical heart shape. Light blue swirls were added to portray a hint of a smile, with the dotted eyes completing a hidden smiling face. To complete the transformation, a bold, rich hue of blue was used bring out a younger look.

pastries shop brand design: tong heng concept shop Chinese confectionary is well-known for its tasty, traditional pastries. They faced the problem of having an ill-defined corporate identity. We stepped in to re-design their logo, giving it bolder hues of gold and red, finished off with clean topography. For stronger branding, we renamed their biscuits, using words like “prosperity” and “good fortune” to enhance consumer-appeal. On the shop front, we modernised the interior by printing Chinese tales of traditional pastries on glass.

nougat brand design: GB nougat, Golden Boronia nougats initially planned to have the entire brand name spelt out on their packaging packs. However, we worked with them to revise this approach. It was felt that the abbreviated version, GB, would make for easier brand recognition in the international market. We gave the logo vivid colours, and produced new images of the nougats. The new packaging has a transparent portion in the shape of nougats, to make the product appear more appealing to consumers.

retial brand design: hoffen is a designer furniture brand, specialising in high-end cabinets. We used classic colours – black and white – to convey a clean, understated look. This added a refined touch. For their business cards, we designed them to look like the cabinets they are so well-known for. The exercise was a key factor in helping Hoffen strengthen their corporate image.

restaurant brand design: yum cha is an award-winning Dim Sum restaurant located in the heart of Chinatown in Singapore. Its original logo was dull and dated, so our task was to rejuvenate their corporate identity. Using the literal meaning of the term ‘yum cha’ (which means drinking tea), we incorporated visual elements of a teapot and oriental colours like maroon and chrome, to give the brand a traditional look and feel. For their takeaway boxes, we imprinted bamboo textures onto the background to symbolise Chinese steamers, which are synonymous with Dim Sum delicacies.

herbs brand design: bioherbs uses the extract of cordyceps to enhance immune systems. The brand name was developed by OrientDesign, to clearly position it as a Chinese pharmaceutical brand. The challenge was to give the packaging boxes an uncluttered look, while incorporating several key product descriptions. We used black as the main background colour and smaller fonts for the words, to create a spacious look. The end result was a revitalised look, to better reach out to BioHerbs’ target consumers.

association brand design: SFMA is a professional trade association for food manufacturers in Singapore. In designing their corporate logo, we created a ripple effect in the background to symbolise prosperity – an element cherished by Chinese businessmen. The new logo was 3-dimensional and more distinctive. For Food Corporation’s logo, we designed a circular, spinning shape to symbolise reaping the synergy among members and the organisation’s mission in helping its members go global.

soy sauce brand design: tai hua Considered one of Asia’s top brands, Tai Hua Food consistently provides consumers with a wide selection of traditional sauces made from premium, natural ingredients. We polished the Tai Hua logo by making the English words more distinct, with a wide, bold font, so it complemented the original style of the Tai Hua Chinese characters. A red hue was added to the logo, conveying a warm, inviting feel ideal for food brands.

green tea brand design: blue earth green is a Vietnamese brand of green tea. BlueEarth wanted a natural, organic look and feel for its products. We created a soothing and serene look by using refreshing colours like white, blue and green. The aim was not only to be seen as a brand of green tea, but also to come across as a lifestyle product for today’s generation – a drink which is consumed when one needs to de-stress and relax.