Orient Design Singapore

brand design for eatz culture Blending modern into tradition was a challenge set by Eatz Culture. To portray Eatz Culture as a fun, young and modern eatery, the phrase ‘Eat Any Time’ ending with a ‘Z’ enhances its concept. Vibrant colours and playful graphics were injected into the interior, utensils and packaging and at the same time, its menu serves traditional local food for the younger generation to enjoy and live a easy and relaxed lifestyle.

brand design for french festival The Singapore French Embassy needed an event logo for the Singapore French Festival 2007. Inspired by the paintings of French artist Henry Matisse, we incorporated it into the logo with France’s national colours, avoiding the use of typical French icons as the Embassy requested. We wanted this adaptation to touch the hearts of Singapore’s French community.

brand design for pere ocean Over the years, this homegrown brand was not performing well in the retail market and it needed a rebranding remedy. After doing field studies of its competitors, we realised Ocean did not stand out amongst the crowd. We redesigned its logo, which is inspired by ocean waves and instilled 3 of Ocean’s brand mission into the design, giving it a depth to the logo. Lifestyle illustrations were drawn to strengthen the logo. The semi-transluscent bottle label, that gave an impression of the ocean, was a technique that enhanced its advertising.

brand design for happy veg Happy Veg faced a retail rejection by a shopping mall due to its dated outlook of the restaurant. To revamp its old image, we took it in a happier point of view and designed an icon of a cheerful girl. The restaurant’s servings were reshot in an enticing way that will pull customers in at a glance.

brand design for bao today Eating bao (buns) and other dim sum delicacies is close to the heart of Chinese culture. Interestingly, so is the Justice Bao legend. Chinese people around the world are familiar with this famous magistrate with his unmistakable dark complexion and uncompromising stance on justice. Having many monikers like Bao Zheng, Bao Hei Zi, Bao Gong and Xiren, he is best known as Bao Qingtian.

brand design for sofsil We did a rebranding of Sofsil’s dated packaging so that it will be up and going in the market. After doing market studies, we realized Sofsil was the only brand that had a large photo of a lady on its packaging. That gave us a lead and thus, we carefully searched through hundreds of photographs of models till we found the right one. With a softer and silkier background, an increase of the packaging border and a different colour range, they amplified Sofsil’s packaging to a different height.

brand design for skinmatrix Produced by SkinMatrix, their range of clinical skincare products needed a packaging design that will suit and attract doctors, their targeted consumer. Thus, we delivered a design that is tidy and understandable with colour code for each range of products. In addition, a contrasting colour and typography printed in the interior of the box added a modern yet delicate touch to the packaging.

brand design for shi le po A part of Singapore Food Group, this brand manufactures local food products and cruisine. To aid the brand express Singapore’s rich and vibrant culture into its products, bright colours were instilled in the designs while retaining a traditional mood.